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The Blue Economy
The current and the permanently returning global economic and social crises suggest that usual handling of the problems does not provide long-term solutions. Scientists, researchers, politicians and social networks became aware of this situation and now are trying to work out models for the future.
The Alternative Economics Summer School is introducing these ideas to the participants and will discover some in-depth details behind the surface. Our aim is to establish a new way of thinking of the current and new generations of business professionals.
The first Blue Economy Summer School was organized in 2012 focusing on the concept of Blue Economy, and its case studies from an interdisciplinary point of view. Participants have been able to acquire Blue Economy way of thinking, apply blue economy tools in their own business model and discuss, share their ideas with experts and each other with a special emphasis put on architecture.
Based on the success of the program, Blue Economy Summer School was set up in 2013 with another focus: “Methodology and Regional Development in the Industrialized World”. In 2014 a new aspect dominated the program which was to certify the participants as BE experts by completing an examination at the end of the program. The Summer School is going to equip the participants with all the necessary knowledge and competence what a BE expert should know. Following the great success of the BE expert certification, BESS 2015 also offered this opportunity to its participants. BESS 2015 not only served as a sound base for all the educational requirements set by the BE expert certification, but also gave practical tools and academic support to transfer participants current or forming business concept into Blue. The aim of BESS 2017 will be to continue the transformation of those who are dedicated towards Blue Economy in order to realize more "Blue" projects around the World. BESS 2017 will provide the opportunity to certify its participants as BE Experts.
Watch the short video of BESS 2012 where Gunter Pauli talks about the very beginning of the BE concept and the short introduction about BE.
If you wish to follow our started series of short videos, please visit our facebook group where it is going to be regularly posted: http://www.facebook.com/besspecs
“The Blue Economy permits to respond to the basic needs of all with what we have. As such, it stands for a new way of designing business: using the resources available in cascading systems, where the waste of one product becomes the input to create a new cash flow. In this way, jobs are created, social capital is built and income rises – while the environment that provides the basis for our lives is no longer strained and polluted. Thus, we can evolve from an economy where the good is expensive, and the bad is cheap, to a system where the good and innovative is affordable.”
G. Pauli has analyzed and studied the faults of the former and current models and set up some revolutionary ideas. In a blue economy, sustainable efficiency is achieved by substituting what is not needed with what is functional and by combining several innovative technologies into an integrated whole, just as habitats and ecosystems do. Pauli is the member of the Club of Rome and his revolutionary ideas were published in 2009 as a report to the Club of Rome.
Pragmatic means to achieve sustainability and resource efficiency are needed all over the world. The principles of the Blue Economy work because they can be, and have already been adopted in commerce, large and small. The Blue Economy seeks sustainability by creating economic value. Business can use these principles to become more efficient, to provide jobs and to earn income while reducing the risks and social costs of pollution.
The BESS works on the basis of the pioneering work that was initiated in 1994 in Tokyo, at the United Nations University where Prof. Gunter Pauli was in charge of designing the new business models and economic development concepts that uses everything that is available, thus leaving no waste no emissions without generating value. The philosophy of Zero Emissions evolved into a pragmatic approach which was coined by Prof. Pauli as The Blue Economy. This breakthrough work, based on concrete cases implemented over the years by dozens of teams from around the world, complemented by research undertaken by thousands of scientists in the network was crystallized into the epochal book "The Blue Economy: 100 innovations, 10 years, 100 million jobs" which was accepted after due peer group review as A Report to the Club of Rome. It was presented for the first time on November 2-3, 2009 at the General Assembly of the Club of Rome in Amsterdam. Since then over 500 public lectures, more than 150 international articles and dozens of training programs around the world have established a solid academic and practical case studies that make The Blue Economy - in line with the philosophy of all - a public good. The book has been translated in +30 languages and the simplified versions of the theory and practise has been converted by Prof. Pauli in over 200 fables.
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You can follow the latest on the Blue Economy on Twitter @MyBlueEconomy